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COCOA, Fla. — Sun & Skin Care Research LLC (SSCR), maker of the NO-AD Sun Care line, is expanding into the skin care category with a collection of antiaging body moisturizing lotions.
Sun & Skin Care Research LLC (SSCR), maker of the NO-AD Sun Care line, is expanding into the skin care category with a collection of antiaging body moisturizing lotions.
The new NO-AD Skin Care line is making its debut this month with NO-AD Prevent & Repair and NO-AD Prevent & Brighten. According to the company, both products are formulated with a premium blend of vitamins and antioxidants, and they feature SPF 15 broad-spectrum protection from skin-aging ultraviolet rays.
SSCR chief executive officer Stuart Straus says that when most consumers think about antiaging protection, they think of a product for the face. But the sun’s rays can also prematurely age the skin of the neck, chest, arms and legs, making a person look older. To prevent that effect, consumers need to apply body lotion with SPF to all exposed skin.
"This need for total body skin care — an all-day, everyday, all-the-time, antiaging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category," Straus says.
He contends that, at 46 cents per ounce each, NO-AD Skin Care lotions cost half what competing SPF body lotions do — even though those other lotions don’t contain NO-AD’s high-quality antiaging ingredients.
"This is a category breakout for NO-AD," Straus says. "NO-AD’s new skin care line is the first of its kind — antiaging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation — and is proudly made in the USA."
NO-AD Skin Care’s non-greasy, fast-absorbing formulas are dermatologist-tested and carry the Skin Cancer Foundation Seal of approval. NO-AD products are also PABA-free and are not tested on animals.
To highlight the need for the new products, NO-AD commissioned a skin care survey that pointed to the need for greater consumer education about the dangerous aging effect on the body of daily incidental sun exposure. The survey found that very few Americans (just 5%) apply any type of sun protection to their body daily, and that most (72%) say they only worry about sun exposure if they are going to be in the sun for a long time, such as at the beach, even though research has shown that about 80% of the typical person’s lifetime sun exposure comes during such everyday activities as walking the dog or driving to the store.
