CINCINNATI — Procter & Gamble is updating key products in its Gain and Mr. Clean lines with new formats, scents, and formula improvements to help make everyday cleaning quicker and more effective for consumers.
The updates cover various categories in P&G’s home care division and show ongoing investment in enhancing performance across laundry and household cleaning products.
One of the changes is a major update to the Mr. Clean Magic Eraser line, which the company calls its most significant improvement in the franchise in nearly twenty years. The update features the new Shower & Tub Scrubber with a pivoting head and built-in squeegee, designed to reach tight spots and remove soap scum and grime more effectively.
Additional improvements to the Magic Eraser lineup focus on durability and ease of use. New versions, such as Whole Home Extra Durable and Extra Durable XL, feature stronger construction and redesigned shapes to enhance grip and longevity during cleaning tasks. A new Kitchen Grease Foaming Magic Eraser, developed with Dawn cleaning technology, targets stubborn grease and burnt-on residue in kitchens.
P&G is also expanding the fragrance lineup of its Mr. Clean Multi-Purpose Cleaner with new scent options, including Ocean, Hawaii Aloha, and Watermelon, highlighting the growing importance of scent in household cleaning.
Meanwhile, the company is launching Gain Plus, a new extension of the Gain laundry brand that features improved cleaning technologies and a stronger fragrance delivery. The products include upgraded enzyme systems and oxygen-based cleaning technology, as well as enhanced perfume microcapsules designed to enhance scent longevity.
Gain Plus will be available in both liquid detergent and Gain Flings pacs in scents such as Original, Moonlight Breeze and Happy Hibiscus.
In addition to the new collection, P&G has upgraded core Gain detergent formulas with improved soil-release enzyme technology. The company has also refreshed Gain’s packaging and logo as part of a broader brand update.
The new and updated products are scheduled to begin appearing at retailers nationwide this spring, with additional scents and formats expected to roll out through mid-2026.
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