Albertsons and P&G make retail media fun with sitcom series
As retail media spending grows, Albertsons and P&G test 'Rico’s Tacos,” a scripted series turning shopper data into entertainment and sales.
As retail media spending grows, Albertsons and P&G test 'Rico’s Tacos,” a scripted series turning shopper data into entertainment and sales.
The philanthropic investment will help Matthew 25: Ministries add seven laundry trailers and multi-service shower units from Walmart and P&G, as well as tow vehicles and generators.
Sales volumes increased in three of its five product segments in the third quarter.
The updates in P&G’s home care division show ongoing investment to improve laundry and household cleaning products.
Wonderbelly will join P&G’s robust digestive wellness portfolio, which includes leading brands such as Metamucil, Pepto Bismol, Prilosec OTC, Align Probiotic, and Rolaids.
The project will create 100 new jobs and enhance the company’s U.S. manufacturing base.
The brand is targeting Gen Z consumers seeking more flexibility in their beauty routines — and fewer bottles in their bathrooms.
P&G will divest select brands and product lines as part of the overhaul.