KNOXVILLE — Pilot Company is activating its nationwide network of convenience and travel centers to support stroke prevention and education during American Stroke Month, launching a multi-week fundraising campaign with the American Heart Association.
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From April 30 through May 21, guests at participating Pilot, Flying J, and One9 Travel Center locations can round up their purchases at checkout, with proceeds benefiting the association’s stroke education and community outreach programs. The initiative builds on Pilot’s broader “Miles of Good” platform and marks the second year the retailer has extended its charitable focus to stroke awareness.
For the convenience channel, the initiative highlights how large-scale operators are increasingly integrating purpose-driven campaigns into everyday retail interactions, using checkout prompts and in-store messaging to drive engagement and impact.
“Showing people they matter at every turn is at the heart of everything we do at Pilot,” said Adrienne Ingoldt, senior vice president of communications, risk and procurement at Pilot, and a member of the American Heart Association’s National Life is Why Council of Retailers. “Stroke is the fourth leading cause of death in the United States, but it’s also one of the most preventable. Every donation fuels programs that bring stroke education and resources directly to communities across the nation.”
The campaign also underscores the growing role convenience retailers play in community health engagement, leveraging high-frequency customer touchpoints to drive awareness and micro-donations at scale.
Throughout May, Pilot is promoting the B.E. F.A.S.T. stroke warning signs, an acronym designed to help consumers quickly identify symptoms and act:
- B – Balance loss
- E – Eye or vision changes
- F – Face drooping
- A – Arm weakness
- S – Speech difficulty
- T – Time to call 911
In parallel, the company is expanding internal health initiatives, offering team members access to stroke-prevention education, screenings, and resources developed in collaboration with the American Heart Association. These materials are also available to the public through local chapters.
Pilot said that full round-up donations from eligible in-store purchases at company-operated locations will benefit the American Heart Association’s Life is Why campaign throughout the promotional period.
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