PARK RIDGE, N.J. — PIM Brands has added two CPG veterans to its commercial team as the company expands its capabilities across retail channels.
Vanessa Cope has joined the company as vice president of club and value channel, bringing more than 20 years of commercial leadership experience from organizations including Primo Brands, KIND Snacks and Campbell Soup Co. Her experience spans grocery, club, convenience, dollar, drug and foodservice channels, as well as customer development, category strategy and analytics.
Joe Hackett, vice president of national accounts, joins PIM from The Coca-Cola Co., where he held leadership roles spanning sales, finance and commercial strategy. Most recently, he led Coca-Cola’s Advanced Hydration business supporting several national large-store accounts, overseeing brands including BODYARMOR, Powerade, Vitaminwater and Smartwater.
The appointments come as PIM Brands continues to invest in its commercial organization under chief revenue officer Tom Gargiulo, who joined the company earlier this year. PIM has expanded investments in sales planning, shopper marketing, category management and customer development as it grows across categories, channels and customers.
“Retailers today expect more from their partners than ever before,” said Gargiulo. “As our business continues to grow and evolve, we’re investing in the people, capabilities and insights needed to help our retail partners succeed. Vanessa and Joe each bring a proven track record of building brands, growing businesses and delivering customer value, and they’ll play an important role in our continued growth.”
PIM Brands’ portfolio includes Welch’s Fruit Snacks, Welch’s Juicefuls, Welch’s Fruit ’n Yogurt Snacks, Sun-Maid Chocolate Raisins, Toggi, Tuxedos, Original Gummi FunMix and Sour Jacks. The family-owned company operates across snacks, confectionery and consumer health categories.
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