DELRAY BEACH, Fla. — A growing American demand for natural, botanical, and clean-label ingredients is fueling rapid expansion in the global plant extracts market, which is expected to grow from $47.54 billion in 2025 to $85.28 billion by 2030. According to new data from MarketsandMarkets, the sector is projected to grow at a 12.4 percent compound annual rate through the end of the decade, primarily driven by consumer behavior in the United States.
U.S. shift toward natural and preventive wellness
American consumers continue shifting away from synthetic additives toward plant-based ingredients that offer various functional benefits. Botanical extracts such as turmeric, green tea, ashwagandha, aloe vera, chamomile, rosemary, and ginseng are increasingly used in supplements, functional beverages, topical skincare products, and general OTC products. Shoppers look for ingredients associated with antioxidant activity, immune support, digestive health, stress relief, and holistic wellness, driving strong momentum for plant-based formulations at retail.
Herbs and spices anchor U.S. formulation growth
Herbs and spices remain key ingredients across the U.S. market. Turmeric, cinnamon, ginger, garlic, and black pepper are among the most popular extracts in supplements and functional foods. MarketsandMarkets reports that herbs and spices are expected to retain a significant global market share because of their broad use, cultural familiarity, and strong consumer trust, all of which are especially prominent in the U.S. food, beverage, and supplement sectors.
U.S. beauty and personal care brands expand use of botanical actives
The U.S. beauty market continues to drive demand for natural and plant-based ingredients. Botanical extracts such as aloe, licorice root, rosehip, green tea, and neem are increasingly used in skin and hair care products for anti-aging, brightening, soothing, and hydrating benefits. The clean beauty and vegan trends have boosted consumer demand for chemical-free options, driving a steady increase in botanical actives across both prestige and mass markets.
Supplements and functional foods drive adoption across retail
The U.S. remains a global leader in supplement consumption, with plant extracts playing a key role across categories such as immunity, sleep support, stress relief, digestive health, and cognitive wellness. Functional beverages, wellness shots, and gummies with botanical ingredients continue to expand across grocery, mass, and drug channels, reflecting a broader shift toward convenient wellness options.
Competitive landscape reflects U.S. priorities
Major global ingredient suppliers, including Givaudan, International Flavors & Fragrances, Sensient Technologies, ADM, Cargill, Kerry Group, and Martin Bauer Group, are expanding their botanical portfolios to meet North American demand. Sustainability, traceable sourcing, green extraction methods, and clean-label reformulation are top priorities as brands strive to meet the expectations of U.S. retailers and consumers.
A strong outlook for U.S. natural wellness
MarketsandMarkets highlights that American interest in plant-based wellness continues to grow and is expected to boost category expansion in the coming years. As consumers pursue natural solutions for daily health needs, opportunities will increase across the supplement aisle and in food, beverage, personal care, and household categories that are increasingly focused on botanical ingredients.
For retailers across mass, drug, and grocery, the plant extract sector represents a high-growth area that aligns with long-term consumer trends toward transparency, functional benefits, and health-focused innovation.
To find out more, visit www.MarketsandMarkets™.com or follow them on Twitter, LinkedIn and Facebook.
