CRN adds context to prenatal vitamin test findings
CRN says Consumer Reports’ prenatal vitamin testing requires additional context on voluntary standards and testing methods.
Supplements
Bucked Up launches Hunt: Orange Cream
Bucked Up brings its new Orange Cream flavor to pre-workout products and its zero-sugar energy drink.
Broc Shot gains star power with Kim Kardashian partnership
The sulforaphane supplement brand is expanding its visibility by naming Kardashian its newest brand advocate.
Force Factor prevails in NAD challenge over Total Beets® #1 sales claims
National Advertising Division finds Force Factor substantiated its position as America’s #1 best-selling beets brand based on unit sales.
P&G to acquire Thorne
Founded in 1984, Thorne offers nutritional supplements and health technology tools to consumers, healthcare practitioners, and athletes.
CRN urges tougher enforcement on AI supplement ads
CRN urged regulators and platforms to act against illegal health claims, remove deceptive sellers, and inform consumers to identify legitimate products.
Equip Foods expands reach with grass-fed beef protein powder
Prime Protein provides 21 grams of complete protein from grass-fed beef, serving as a dairy-free, gut-friendly alternative to whey and plant-based powders.
Luke Bryan and One A Day launch limited edition multivitamin bottle only at Walmart
This collaboration celebrates America’s 250th birthday and Bayer’s 11-year partnership with Luke Bryan’s annual Farm Tour that kicked off in May.
Raza Bashir named CEO of Iovate Health Sciences
The nearly 20-year company veteran and former Chief Innovation Officer steps in to lead a new era of science-led innovation and brand growth.
Retailers poised to benefit from $13 trillion wellness market
Growing demand for functional foods, clean-label products, and personalized wellness solutions creates new opportunities for retailers.
CRN members advocate for supplement priorities on Capitol Hill
Participants held more than 60 meetings with congressional offices.
Florastor enters skin wellness category with Digest + Skin Renew
The launch reflects growing interest in the gut-skin connection, an emerging area of focus that links digestive health and skin appearance.
GLP-1 boom raises whey protein prices with challenging retailers
For mass retailers, grocers and convenience store operators, the whey protein shortage underscores the growing influence of GLP-1 medications on consumer purchasing habits.
Consumers favor whole-food protein over shakes survey finds
A survey of 2,000 U.S. adults by Pre Brands shows consumers want clean, transparent nutrition that satisfies hunger without heavily processed foods.
FemiClear begins new chapter under Venture Life ownership
The women’s health brand expects the acquisition to drive growth, increase awareness and expand access to its intimate health solutions.
Mason Vitamins promotes Idanys Alapont to executive vice president
In her new position, Alapont will continue to lead strategic initiatives to support Mason Vitamins’ long-term growth objectives.