CRN backs new House supplement registry bill
In response to the introduction of new legislation, Steve Mister, President and CEO of the Council for Responsible Nutrition (CRN), released a statement.
Supplements
Make Time Wellness expands product line and retail with launch in Target stores
Founder Emma Heming Willis scales science-backed brain health solutions to national retail.
CRN welcomes new member companies
This latest cohort reflects growing investment in data-driven decision-making, regulatory intelligence, and next-generation product development across the nutrition and health space.
Unilever buys Grüns, expanding U.S. supplements push
Grüns products are distributed through both retail and direct-to-consumer channels across the U.S., with placement at major chains.
CRN sets June ‘Day on the Hill’ to advance supplement policy
The event comes amid growing bipartisan attention to preventive health, supply chain resilience and regulatory modernization.
CRN opens call for proposals for 2026 ‘Innovation Exchange’
Innovation showcase follows ‘SciComms Connect’ at CRN’s top dietary supplement and functional food events.
Dietary supplements growth creates new opportunities for mass and drug retailers
For retailers, this expansion signals a broader shift from traditional multivitamins to condition-specific products.
Retail channels remain key as U.S. supplements market grows
Retailers focusing on wellness, functional formats, and health solutions will continue capturing growth in dietary supplements.
CRN opposes California protein powder bill
According to CRN, SB 1033 adopts misguided policies that impose burdens beyond federal rules and send alarmist messages about nonexistent harms.
CRN responds to NYT article “Do You Need These Popular Supplements?”
CRN emphasizes that supplements are not intended to replace a healthy diet but to help fill ongoing nutrient gaps identified in federal nutrition data and the Dietary Guidelines for Americans.
Lemme expands women’s wellness footprint at Target
Lemme Multi Gummies marks the brand’s entry into the women’s multivitamin market.
Vital Proteins puts backstage talent first during Fashion Week with “Vital Diner”
A collagen-infused pop-up celebrating the people who power Fashion Week, with a “major” collaboration from Patrick Ta.
The Vitamin Shoppe debuts AI-powered innovation store in NYC
This location is the first to introduce Shoppe Advisor, The Vitamin Shoppe's AI-powered, interactive discovery tool designed to enhance in-store education, engagement, and personalization.
Rainbow Light® Women’s One™ and Men’s One™ are the #1 multivitamin caplets on TikTok
This milestone underscores Rainbow Light’s continued relevance in today’s wellness landscape.
U.S. protein powders go beyond the gym
In the U.S., acceptance of protein supplements is increasing beyond traditional bodybuilding.
Kroger sells Vitacost as portfolio review continues
Kroger stated that the divestiture is part of a broader review of non-core assets