HealthyCell taps Kate Hudson as investor, brand partner
Hudson will shape HealthyCell’s creative strategy, educate consumers and promote smarter daily supplementation.
Supplements
Nestlé expands in fast-growing longevity market
Solgar Prime supplements introduced to help people maintain muscle strength, vitality and wellbeing.
Cowboy Colostrum expands into 1,829 Target stores
Cowboy Colostrum is moving beyond specialty wellness retail with a nationwide launch at Target.
JiMMYBAR! brings creatine to the trail mix category
The ready-to-eat trail mix delivers 12 grams of protein and 5 grams of creatine per serving and comes in five varieties.
BodyBio launches in over 500 Sprouts stores
Sprouts Farmers Market is adding a selection of BodyBio wellness products to more than 500 stores, including two exclusive product sizes.
OLLY brings Mochi Bites exclusively to Target
The new line is available exclusively at Target and OLLY.com and includes four varieties: Beauty, Sleep, Multi, and Energy.
CHPA issues statement on California AB 230
"CHPA is disappointed that AB 2030, as signed into law, does not strike a better balance between our shared goal of protecting minors and preserving access to safe, beneficial products for adults who use them responsibly."
CRN criticizes California’s new dietary supplement restrictions
Following tireless advocacy against AB 2030, association pledges continued defense of consumer access and science-based policy in face of unsupported restrictions on weight management and sports nutrition dietary supplements
MET-Rx levels up ready-to-drink category with launch of 44g protein shake
The brand's recent Level-Up campaign, anchored by multi-year brand ambassador John Cena, continues to evolve with this launch.
CON-CRĒT Creatine HCI is expanding into Target and CVS
As creatine goes mainstream, CON-CRĒT is bringing its patented formula to more consumers.
California clarifies date-labeling rules for supplements
The exemption removes uncertainty over whether supplement manufacturers would need to change established expiration and shelf-life labeling.
Trade groups welcome Dietary Supplement Innovation Act
The Dietary Supplement Innovation Act would revise federal rules on when drug-investigated ingredients can be marketed as dietary supplements.
CRN adds context to prenatal vitamin test findings
CRN says Consumer Reports’ prenatal vitamin testing requires additional context on voluntary standards and testing methods.
Bucked Up launches Hunt: Orange Cream
Bucked Up brings its new Orange Cream flavor to pre-workout products and its zero-sugar energy drink.
Broc Shot gains star power with Kim Kardashian partnership
The sulforaphane supplement brand is expanding its visibility by naming Kardashian its newest brand advocate.
Force Factor prevails in NAD challenge over Total Beets® #1 sales claims
National Advertising Division finds Force Factor substantiated its position as America’s #1 best-selling beets brand based on unit sales.