CHICAGO – Quaker is putting nearly 150 years of oat expertise into a bottle. Today the brand introduces Quaker Oat Shake & Go, a whole grain oat shake that you prepare in the bottle – add your liquid of choice, shake and enjoy – in two flavors, Strawberry & Banana and Cinnamon Vanilla. Quaker Oat Shake & Go is the latest breakthrough innovation from PepsiCo featuring functional ingredients to further meet growing demand for food and beverages that deliver on convenience, nutrition and flavor.
On-the-Go Nutrition in Two Delicious Flavors
Quaker Oat Shake & Go delivers 23 grams of protein per serving when prepared with 8 ounces of milk, 16 grams of whole grains and 3 grams of fiber per serving. A convenient, easy to prepare option, Quaker Oat Shake & Go can help fuel consumers wherever the day takes them. Just grab a bottle and:
- Pour choice of cold milk, milk alternative or water up to the dotted line (8 ounces)
- Place the cap back on the bottle, turn it upside down, and tap the bottom until the powder has fallen into the liquid
- Shake well until smooth
- Drink immediately and enjoy
Quaker Oat Shake & Go comes in two delicious flavors, both crafted with no artificial preservatives, artificial flavors or added colors:
- Strawberry & Banana: A classic fruity and creamy flavor combination
- Cinnamon Vanilla: Sweet notes of vanilla and a hint of spice
"For nearly 150 years, Quaker has been a trusted authority on oats and a beloved household brand known for quality and nutritional expertise," said James Wade, Chief Marketing Officer for Quaker Foods. "The introduction of Quaker Oat Shake & Go helps reimagine the way our nutritious oats show up – bringing the power of protein, fiber and 100% whole grain oats into a delicious, drinkable format."
Meeting the Demand for Convenient, Functional Nutrition
The cold prep oats category has been on the rise in recent years, with +49% YOY Growth in cold prep oat searches on TikTok*. And, research shows 65% of Americans prepare morning meals in under five minutes**, with lack of time cited as a top barrier to eating breakfast. Oat Shake & Go can be quickly prepared whenever and wherever needed and provide the functional nutrition consumers are seeking. With 86% of Americans saying they actively add protein to their diet***, and 73% actively try to add more fiber***, Quaker Oat Shake & Go is a convenient option to help meet daily dietary goals and consumers' demand for efficiency in the morning without the overnight wait.
"Today's consumers want delicious and nutritious food and beverage options that fit into their busy routines – from breakfast to lunch to dinner and the snack moments in between," said James Wade, Chief Marketing Officer for Quaker Foods. "Quaker Oat Shake & Go reflects PepsiCo's continued focus on meeting consumer demand and growing preference for innovations that provide more convenience and functional ingredients."
Additional Product Information
Available in the hot cereal aisle at major U.S. retailers nationwide starting in July, Quaker Oat Shake & Go is made with:
- 100% whole grain oats (16 grams of whole grains per serving)
- 15 grams of protein per serving (23 grams of protein per serving when prepared with 8 ounces of milk)
- 3 grams of fiber per serving
- No artificial preservatives, artificial flavors or added colors
