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RangeMe and Sotira partner to help CPG brands monetize surplus inventory

“Many brands don’t recognize the hidden cost of surplus and overstock inventory until it is too late,” said Sotira’s CEO, Amrita Bhasin.

SAN FRANCISCO & SOLON, Ohio — RangeMe, the leading online platform for product discovery and sourcing, has announced a strategic partnership with Sotira, a fast-growing AI-powered platform that helps brands liquidate surplus inventory in the secondary market. The collaboration offers RangeMe’s 250,000 suppliers a streamlined solution to recover value from overstocked and short-dated products.

Sotira has launched a dedicated landing page for RangeMe brands, enabling them to discreetly sell excess inventory to vetted buyers and recover up to 50% of their costs, while clearing warehouse space and reducing waste.

“Many brands don’t recognize the hidden cost of surplus and overstock inventory until it is too late,” said Sotira’s CEO, Amrita Bhasin. “Our goal is to make it easy and accessible for brands to liquidate their inventory discreetly to vetted buyers within the secondary market.

According to Sotira, overstock inventory, often driven by packaging changes, shifting demand, and expiration dates, affects 20–30% of stock for the average CPG brand. It can create a cash flow bottleneck that slows reinvestment and business growth.

Sotira’s automated platform simplifies liquidation by handling pricing, negotiations, compliance, logistics, and scheduling. RangeMe leaders believe this added functionality addresses a long-standing pain point for their brand partners.

“Liquidation has historically been a complicated process for brands to navigate and access,” said Vir Satyan, SVP of Customer Success at RangeMe. “Maintaining brand perception and avoiding brand dilution is crucial so most brands avoid deep discounting on their online or forward facing channels. We’re thrilled to direct brands in the RangeMe ecosystem to Sotira for its liquidation solution.”

For more information, visit www.sotira.co.

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