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CHICAGO — The 2024 Private Label Trade Show, organized by the Private Label Manufacturers Association, set a new benchmark for the store brands industry, drawing a record-breaking 14,000 attendees to Chicago from November 17 to November 19. Featuring a sold-out exhibit floor with 1,821 exhibitors from 60 countries, the event welcomed 700 first-time exhibitors, underscoring its growing prominence in retail.
The Store Brands Phenomenon 2024 — Empowering the Retail Industry showcased innovations from across the globe. The highlight was a keynote speech by Aldi president Dave Rinaldo, which attracted the largest audience in PLMA history. Rinaldo discussed Aldi's collaborative supplier relationships, the rising consumer preference for private labels, and the industry's potential to drive positive social impact, including support for initiatives like Alex's Lemonade Stand Foundation for childhood cancer research.
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After the keynote, the bustling show floor opened, featuring 54 country and regional pavilions from North and South America, Europe, and Asia. These pavilions offered buyers access to cutting-edge products for today's global consumer.
PLMA president Peggy Davies emphasized the event's significance: "This show is an unparalleled opportunity to discover the best and most innovative private label products across categories, from food and beverages to health, beauty and general merchandise."
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Emerging trends on display included:
Hot honey: A versatile condiment featured in hot honey hummus and dips.
Convenient kitchen supplies: Items like precut parchment and air fryer liners for easier cleanup.
Truffle-Inspired goods: Innovative uses of truffle flavors in sauces and honey.
Premium pet treats: Single-ingredient and clean-label snacks for pets.
Protein-packed foods: High-protein snacks and meals catering to health-conscious consumers.
