HERSHEY, Pa. – One year after introducing the REESE'S OREO Cup, which brought together America's No. 1 Candy and No. 1 Cookie, the Reese's brand is celebrating with a new campaign featuring Lindsay Lohan, Amy Sedaris and Director Patricia Arquette. The treat exceeded expectations from launch and quickly became one of the most successful innovations in the candy category in the last decade.
To mark the occasion, the Reese's brand partnered with Lindsay Lohan, Amy Sedaris and Patricia Arquette on a new creative campaign inspired by the idea that some combinations are simply meant to be. The campaign serves as a playful tribute to the snack pairing that spent decades living in fans' imaginations before finally making its way to shelves.
"I love that I'm able to be a part of such a moment with REESE'S OREO," said Lindsay Lohan. "Working on this campaign has been such a fun experience, and it's been amazing to see fans embrace this collaboration. Getting to share this moment and work with Amy and Patricia makes it even more special."
"I've had some wonderfully strange jobs in my life, but helping bring a decades-old snack legend to life with Lindsay and Patricia is definitely up there," said Amy Sedaris. "Somehow REESE'S OREO managed to turn nostalgia, friendship and peanut butter into a real job, and for that I'm grateful."
The story of REESE'S OREO started long before the product appeared on shelves. For years, fans of the brands imagined, discussed and created their own versions of a cookie-and-peanut-butter mashup online. When the Reese's and OREO® brands officially teamed up, they answered one of the most persistent requests in snacking and delivered a collaboration many consumers believed was destined to happen.
Directed by Patricia Arquette with Creative Production led by Juxtapose Studio, the anniversary campaign celebrates the product's remarkable first year while recognizing the fans who spent years championing the pairing before it officially existed. The creative reinforces a simple truth at the heart of the REESE'S OREO story: some pairings feel destined from the start.
You can view the spot on Instagram HERE and YouTube HERE.
A Fan Dream That Became a Business Success Story
What began as years of fan requests, online conversations and wish lists became a reality when The Hershey Company and Mondelēz officially launched REESE'S OREO Cup bringing together milk chocolate and white creme peanut butter cups with OREO cookie crumbs. One year later, Reese's is celebrating the consumers who helped turn a dream pairing into a sought-after snacking moment.
Since launching, REESE'S OREO has delivered over $188M in retail sales to date, transforming years of consumer demand into Reese's #1 innovation for 2025 that captured culture, energized retail partners and delivered exceptional business results.
Consumer response validated the concept's power, with strong engagement, repeat purchases, and product satisfaction demonstrating the pairing's long-term appeal. Beyond delivering incremental sales, REESE'S OREO expanded the brand's reach by attracting new and younger consumers, helping introduce the next generation of fans to the Reese's brand.
"The best innovations become part of culture because they tap into something consumers already care about," said Melissa Blette, Senior Brand Manager at The Hershey Company. "REESE'S OREO was inspired by a conversation consumers had been having for years. Watching that enthusiasm continue one year later has reinforced the value of building products with consumers, not just for them."
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