CYPRESS, Calif.– Royal brand of authentic basmati rice in the United States, is rolling out a fresh new look across its foodservice and bulk-pack portfolio—bringing its brand refresh into professional kitchens for the first time.
The redesigned packaging is now appearing across Royal's largest formats, which include its core basmati range (40 lb, 20 lb, and 10 lb) and Royal Chef's Secret range (40 lb, 20 lb, and 10 lb). For the company, this expansion marks an important step in launching its rebranding across both retail and foodservice channels.
Founded on a mission to bring authentic Indian flavors to U.S. households, Royal has spent decades building its reputation around quality, consistency, and origin. Its basmati and Sona Masoori rice, proudly grown in India, are staples in homes, also restaurants, catering operations, and commercial kitchens nationwide.
The new packaging is designed to clearly signal a visual evolution—while reinforcing that the rice itself has not changed. The refreshed look modernizes key brand elements while keeping Royal's heritage front and center, most notably through the long-standing Queen symbol, which remains a visual anchor across all pack sizes. Her presence is now expressed more prominently, giving the packs a more contemporary feel while maintaining a strong connection to Royal's history.
The update also brings renewed focus to Royal's signature jute bags, a familiar sight in foodservice kitchens. The refreshed design emphasizes durability and reusability, reflecting how bulk packaging is often used long after the rice is gone. Many operators repurpose the bags for storage or organization, making them a functional fixture in back-of-house spaces rather than a single-use package.
With the rebrand now fully integrated into foodservice, Royal is reinforcing its role as a trusted pantry staple for operators—combining a modern, consistent look with the same quality kitchens depend on every day.
For more information about Royal and to shop its Authentic Basmati, please visit authenticroyal.com and follow the brand on Facebook, Instagram, Pinterest and YouTube.
Royal products are available for purchase on Amazon and through national retailers including Walmart, Costco and Kroger.
