Sales at record high, Americans view meat as part of a healthy, balanced lifestyle

OXON HILL, Md. — Meat sales hit a record high of $112 billion in 2025, with a pound increase of 2% (source: Circana). Millennials and Gen Z were a driving force behind the growth, according to the 21st annual Power of Meat report released today at the Annual Meat Conference by the Meat Institute and FMI—The Food Industry Association.

More than 98% of American households purchase meat (Circana), and 45% of shoppers are actively trying to prepare more meals containing meat or poultry. Of the five dinners shoppers prepare at home per week on average, 90% already contain a portion of meat and/or poultry (source: 210 Analytics).

Millennials and Gen Z shoppers accounted for 67% of unit growth (Circana), and they are more likely than other shoppers to be actively trying to prepare more meals containing meat or poultry (Gen Z 50%, Millennials 57%). In 81% of households with children, kids have some level of influence on meat and poultry purchase decisions. Seventy-two percent of shoppers with teens at home say their teens request meat and poultry, far ahead of requests for protein bars, shakes and powders.

Younger generations also lead the way in using social media and artificial intelligence (AI) platforms for meal inspiration. Twenty-four percent of Gen Z and Millennial shoppers use AI tools, compared to 10% of Gen X and 4% of Boomers. Overall, 15% of shoppers use AI tools, a 650% increase over just two years ago.

Meat and poultry continue to feature positively in shoppers’ perceptions of health and nutrition, with 77% of shoppers agreeing that meat and poultry are part of a healthy diet, up more than 20% since 2020. GLP-1 users over-index versus non-users for eating somewhat or a lot more meat than last year (161) and for frequently including meat and poultry in snacking occasions (171).

 “The meat department is outperforming because it delivers what shoppers want right now: protein, flexibility, value and taste. Retailers that balance convenient ground options with premium, indulgent cuts will be best positioned to capture both budget-conscious and experience-driven shoppers,” said Rick Stein, Vice president of Fresh Foods for FMI.

“Americans are more focused on making smart food choices than ever before, and this latest Power of Meat report reinforces meat’s clear and irreplaceable role at the center of healthy, convenient, affordable meals today and for generations to come,” added Meat Institute president and CEO Julie Anna Potts.

The Power of Meat study was conducted by 210 Analytics on behalf of FMI—The Food Industry Association and the Meat Foundation and sponsored by CRYOVAC Brand Food Packaging. Sales and purchase dynamics data are provided by Circana for the 52 weeks ending 12/28/25.