BENTONVILLE, Ark. — Sam’s Club Member Access Platform (MAP) has unveiled Omni‑Impact™, a groundbreaking media measurement tool designed to transform how brands assess campaign performance across the retail landscape.
In a statement by Harvey Ma, Vice President and General Manager of Sam’s Club MAP, the company described Omni‑Impact as “a smarter, more strategic way to measure media effectiveness,” powered by artificial intelligence and Sam’s Club’s proprietary membership data. The tool is built to help advertisers go beyond traditional attribution models and uncover the full, cross-channel impact of media efforts on member behavior and sales outcomes.
Unlike probabilistic or fragmented measurement tools, Omni‑Impact leverages deterministic data from Sam’s Club’s closed-loop ecosystem to track performance with precision. It’s designed to identify incremental sales, quantify the effectiveness of every touchpoint—from Sponsored Products and Scan & Go™ Display to email and offsite ads—and offer advertisers a unified, transparent methodology across all MAP ad solutions.
Omni‑Impact also brings long-term value to the table. As the first solution in its category to provide a 12-month, longitudinal view of campaign impact, it allows advertisers to understand how member engagement builds over time and how that translates into loyalty and repeat purchase behavior.
The new solution plays a central role in MAP’s broader strategy to evolve into the first-ever Retail Experience Network™, moving beyond retail media to deliver seamless, personalized experiences for members. This evolution reflects a wider industry shift from simple conversion-focused tactics to building lasting brand-member relationships across a non-linear customer journey.
With AI-enabled media simulations and predictive budget guidance, Omni‑Impact empowers brands not only to measure results but to act on them, planning smarter, targeting more effectively, and driving growth. It also offers performance breakdowns by audience segments, including household size, age range, and membership tiers.
As Ma emphasized, “None of it works without the ability to measure what matters. That’s why Omni‑Impact is so important. It provides the foundation for smarter planning, stronger outcomes, and a personalized, connected member experience.”
Advertisers interested in leveraging Omni‑Impact can contact their MAP representative to learn how to align campaign strategy with real-world performance and long-term impact.