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BENTONVILLE, Ark. — Vinima Shekhar has been appointed vice president of beauty at Walmart.
She succeeds Creighton Kiper, who was named senior vice president of home.
![Vinima Shekhar](https://massmarketretailers.com/content/images/2024/07/Vinima-Shekhar-VP-Beauty-.jpg.png)
Shekhar joined Walmart in 2018 in e-commerce and has worked in various areas of the merchandising business. In her most recent role as vice president of wellness she exceeded key metrics including sales, profits, and digital targets. She led the largest New Year New You campaign for the total box and has been a champion of digital acceleration.
Prior to that, she built a new business model and long-range strategy for Walmart’s directed spend fintech platform, growing the business exponentially across food and consumables. She has also led the omni-holiday program for consumables, delivering record-breaking sales and sell-through across the division.
Before joining Walmart, Shekhar worked in the manufacturing sector where she led several transformational initiatives and launched her own business while living abroad.
She is passionate about building inclusive cultures, creating high performing collaborative teams, and spearheading transformations.
She holds a bachelor’s in business and computer science from the College of Notre Dame and an MBA from Texas A&M.