KEASBY, NJ — ShopRite is kicking off the summer soccer season with the launch of the We Kick It Here Tour, a family-friendly series of events that brings fan-focused celebrations to 23 ShopRite stores across the Northeast.
Timed to coincide with excitement around international soccer matches in the Northeast, the tour is designed to engage soccer fans and includes communities surrounding the stadiums in East Rutherford and Philadelphia, where the much-anticipated games will take place.
Beginning Friday, June 5, and running through July 19, the We Kick It Here Tour will transform parking lots at participating ShopRite stores into interactive soccer fan zones featuring product sampling and giveaways, digital experiences such as face painting and personalized trading cards, and more soccer-themed fun celebrating fan culture and community spirit.
“Soccer fans are gearing up for an unforgettable summer, and ShopRite is excited to help bring that energy to life with fun, family-friendly events close to home,” said Francisco Alberto, Vice President of Sales and Marketing for Wakefern Food Corp., the retailer-owned supermarket cooperative whose member families own and operate ShopRite stores. “Our We Kick It Here Tour is all about bringing people together — celebrating the spirit of the game while creating memorable moments for customers and the communities our stores proudly serve.”
Participating brand partners include Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble, Tastiez, Chips Ahoy, Kellanova, Haleon, ICEE, Mission Foods, Coca-Cola, Apple & Eve, Solo Foods, and Avocados from Peru, all of which will help power on-site activations and sampling opportunities throughout the tour.
Tour stops will take place on select Thursdays through Sundays at participating ShopRite stores, including locations in Rochelle Park, Little Falls, West Caldwell, Mt. Laurel, Philadelphia, Yardley, Carteret, Wallington, Morristown, Kearny, and more. The tour kicks off this weekend with events on Friday at the ShopRite of Rochelle Park, Saturday at the ShopRite of Little Falls, and Sunday at the ShopRite of West Caldwell. See the full list of event locations below.
Click here to see the list of events
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