EAST HANOVER, N.J. – SOUR PATCH KIDS is bringing friends together with the launch of SOUR PATCH KIDS BESTIES, a playful new candy format where four SOUR PATCH KIDS candies are linked "hand-in-hand" to form one connected candy chain. Combining the brand's signature SOUR THEN SWEET taste with a fun, interactive experience, SOUR PATCH KIDS BESTIES create a social eating adventure.
Since the majority of Gen Z see their friends as their soulmates and prioritize friendships over romantic relationships1, there's never been a better time to experience a candy meant to be shared with your bestie. With SOUR PATCH KIDS BESTIES, up to four candies are linked together by holding hands, just like real-life besties, and come in two flavor combos: REDBERRY & Blue Raspberry and Watermelon & Lime.
"Friendships are at the heart of Gen Z's identity and ethos. SOUR PATCH KIDS BESTIES celebrates this by offering a playful, delicious expression of real-life besties," said Lauryn McDonough, Senior Director, Candy at Mondelēz International. "This new format goes beyond flavor, creating a candy designed to be shared, celebrated and experienced together with your besties."
SOUR PATCH KIDS BESTIES are the physical embodiment of the dynamic duo that can't stand to be apart—always holding hands as they go through life. They're for the inseparable besties who are there for each other's sour moments and sweet redemption. Just like the perfectly paired flavors in every bag, the best friendships balance each other out.
SOUR PATCH KIDS BESTIES are now available at major retailers nationwide offered in a 3.18 oz peg bag for a suggested retail value of $1.25 and a 7.17 oz peg bag for $3.29, though pricing may vary.
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ and follow us on Instagram at @SourPatchKids and TikTok at @TheRealSourPatchKids.
