CHICAGO — NielsenIQ and Sun Pacific, a California-based grower, packer, and shipper of premium fresh fruit, known for iconic brands including Cuties Mandarins and Mighties Kiwi, have enetered into a new agreement, leveraging NIQ’s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific’s presence across the produce department.
NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs by region and retailer, optimize assortment decisions, and help to translate insights into actionable growth opportunities across citrus, mandarins, kiwi, and table grapes.
“We’re excited to collaborate with NIQ to unlock deeper consumer insights and better understand how shoppers navigate the produce aisle,” said Sarah Deaton, Director of Marketing, Sun Pacific. “These learnings will help us strengthen our brands, better support our retail partners and uncover new opportunities for growth.”
Through this agreement, Sun Pacific will gain access to:
- Granular shopper segmentation across in-store and e-commerce channels
- Retailer-specific insights to inform category strategy and collaboration
- Actionable reporting and cross‑functional insights combining national and regional consumer and category trends
“The collaboration with Sun Pacific will bring the full strength of NIQ’s retailer measurement and consumer panel solutions to their team,” said Brandon Galindo, Managing Director, NIQ. “Together, we’ll deliver a clearer understanding of shopper behavior and category performance—particularly in produce, where affordability, health, and flexibility are converging to drive growth. As more consumers cook at home and prioritize fresh foods before they spoil, these insights will help Sun Pacific act with precision, strengthen its brands, and capture incremental growth.”
