Acosta: Retail media spend soars, but brands are missing the mark
Brands are urged to connect ad spend with digital shelf performance or risk falling behind in the hyper-competitive retail media space.
Acosta Group
Acosta study: Natural and organic products drive consumer demand
“Our natural and organic shopper study reflects opportunities for brands and retailers to build increased shopper trust, loyalty, and sales,” said Kathy Risch, SVP, Thought Leadership and Shopper Insights, Acosta Group.
Acosta study reveals surge in demand for natural and organic products
Despite increased consumer interest, confusion remains regarding the difference between “natural” and “organic” products.
Video Forum: John Carroll, Acosta Group
Digital tools rewrite rules for retailers, CPG companies.
Acosta Group makes strategic leadership appointments
“These appointments reflect our strategic focus on growth and delivering tailored services and solutions for our clients and customers.”