Adobe: 72% of shoppers delete a retailer's app after one use
Survey results point to steps brands can take to sustain consumer engagement.
Adobe
Unsubscribes increase as consumers resist irrelevant marketing
A new Adobe study shows consumers are increasingly disengaging from irrelevant marketing through deletes, unsubscribes, and ignoring brands.
Amazon Prime Day to drive record U.S. online sales
Prime Day is equivalent to two Black Fridays, according to Adobe Analytics.
Adobe: Online holiday spending in the U.S. to break records at $240.8 billion
Report anticipates discounts of up to 30% off listed prices as retailers compete for consumer dollars.