Back-to-school sales slip as shoppers spread out purchases
Circana’s Marshal Cohen says shoppers are reshaping retail seasons, requiring marketers to adapt ahead of the holiday period.
Back-to-School
Inflation guides back-to-school shopping
Nearly all shoppers planned to employ one or more money-saving measures this year.
Circana: Private labels gain ground in back-to-school shopping
“The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns.”
Families hunt for deals as back-to-school spending rises
Shoppers are more cost-conscious than ever, with 57% citing price as their top priority when buying back-to-school items, up from 52% last year.
Back-to-school shoppers get an early start amid tariff concerns, NRF survey finds
“As shoppers look for the best deals on clothes, notebooks and other school-related items, retailers are highly focused on affordability and making the shopping experience as seamless as possible."