Back-to-school spending starts late, finishes stronger
Office supplies revenue remained down 1% through 10 weeks, but sales rose 4.2% in the week ended September 5.
Back-to-School
Stauffer’s Simply Animals brings playful snacking to back-to-school season
“Back-to-school season is all about getting back into a routine, but there are plenty of opportunities to make those everyday moments special,” said Ken Vlazny, senior vice president of sales and marketing at Stauffer’s.
GIANT and PHA team up for back-to-school campaign
GIANT’s back-to-school promotion brings together major food brands to support healthier choices and hunger relief.
NRF: AI helps families navigate back-to-school costs
NRF data shows families using AI, discounts and secondhand shopping to manage back-to-school costs.
DoorDash adds major retailers to delivery lineup
DoorDash is broadening its retail delivery business with three major additions ahead of the back-to-school season.
Back-to-school offers a warning for holiday retail
Circana says retailers may need more than broad promotions to win increasingly selective consumers.
Experiences are reshaping back-to-school shopping, new Mall of America survey reports
Families are seeking value without giving up shopping, dining, and entertainment
Kroger helps families simplify back-to-routine season
New Kroger AI Shopping Assistant helps customers make meal planning easier
Target cuts prices for back-to-school season
The retailer said 95% of its school supply deals are priced at or below last year’s retail prices.
Back-to-school shoppers start early, but focus on value as spending hits record levels
"Affordability is a concern for families and a top priority for retailers as we enter the back-to-school season."
Retailers should expect a pickier and later-shopping back-to-school consumer this year
"While many parents are willing to do all they can to help set their children up for success, financial concerns are leading them to sharpen their budgets."
Back-to-school sales slip as shoppers spread out purchases
Circana’s Marshal Cohen says shoppers are reshaping retail seasons, requiring marketers to adapt ahead of the holiday period.
Inflation guides back-to-school shopping
Nearly all shoppers planned to employ one or more money-saving measures this year.
Circana: Private labels gain ground in back-to-school shopping
“The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns.”
Families hunt for deals as back-to-school spending rises
Shoppers are more cost-conscious than ever, with 57% citing price as their top priority when buying back-to-school items, up from 52% last year.
Back-to-school shoppers get an early start amid tariff concerns, NRF survey finds
“As shoppers look for the best deals on clothes, notebooks and other school-related items, retailers are highly focused on affordability and making the shopping experience as seamless as possible."