“Back-to-school season is all about getting back into a routine, but there are plenty of opportunities to make those everyday moments special,” said Ken Vlazny, senior vice president of sales and marketing at Stauffer’s.
GIANT’s back-to-school promotion brings together major food brands to support healthier choices and hunger relief.
NRF data shows families using AI, discounts and secondhand shopping to manage back-to-school costs.
DoorDash is broadening its retail delivery business with three major additions ahead of the back-to-school season.
Circana says retailers may need more than broad promotions to win increasingly selective consumers.
Families are seeking value without giving up shopping, dining, and entertainment
New Kroger AI Shopping Assistant helps customers make meal planning easier
The retailer said 95% of its school supply deals are priced at or below last year’s retail prices.
"Affordability is a concern for families and a top priority for retailers as we enter the back-to-school season."
"While many parents are willing to do all they can to help set their children up for success, financial concerns are leading them to sharpen their budgets."
Circana’s Marshal Cohen says shoppers are reshaping retail seasons, requiring marketers to adapt ahead of the holiday period.
Nearly all shoppers planned to employ one or more money-saving measures this year.
“The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns.”
Shoppers are more cost-conscious than ever, with 57% citing price as their top priority when buying back-to-school items, up from 52% last year.
“As shoppers look for the best deals on clothes, notebooks and other school-related items, retailers are highly focused on affordability and making the shopping experience as seamless as possible."
