
Ulta’s “Unleashed” plan pays off as Q1 sales rise 4.5%
The initiative included streamlining operations, updating stores and inventory, and improving marketing and promotional execution.
The initiative included streamlining operations, updating stores and inventory, and improving marketing and promotional execution.
The brand is launching an edutainment series to educate consumers on the link between laundry habits and skin health.
The lineup includes customer favorites and new arrivals, featuring affordable options and brand-name alternatives to keep skin protected, hydrated, and refreshed this summer.
Sephora launches global Pride campaign with Lady Gaga and Haus Labs to support youth mental health.
Fragrance maintains its position as the top-performing category.
Both looks were achieved using affordable, at-home-friendly KISS products at kissusa.com, ULTA, Walmart, Walgreens, CVS, and Target.
With over 20 years of leadership experience, Schneider has a strong record of driving growth, improving profitability, and expanding market share in consumer goods and beauty.
The Beauty Event is more than savings — it’s a chance to refresh real-life routines with 1,800+ deals across on-trend brands in skin care, cosmetics, hair and accessories.
Leaders will share their personal experiences and explore actionable steps for fostering more inclusive and supportive leadership pathways for women in the industry.
“I’m so proud to step into the CMO role and shape the future of the Ulta Beauty brand,” says Mahoney.
The partnership utilizes Ulta Beauty’s network of more than 1,400 stores in 50 states, offering customers more efficient shopping options
In 2024, fragrance category sales rose 12%, with unit sales also growing in the prestige market.