Store brand beauty sales surge ahead of PLMA’s 2025 “Store Brands Marketplace” trade show
The growth in private label health and beauty care (HBC) reflects shoppers’ appetite for affordable yet premium alternatives.
Beauty
P&G debuts ‘Gemz’ to lead the waterless haircare revolution
The brand is targeting Gen Z consumers seeking more flexibility in their beauty routines — and fewer bottles in their bathrooms.
Estée Lauder Cos. name Aude Gandon as chief digital & marketing officer
She joins The Estée Lauder Companies from Nestlé, where she most recently served as Global Chief Marketing Officer and led the company’s digital transformation across 188 markets and more than 2,000 brands.
Lindsay Lohan is the new brand ambassador of Schwarzkopf
This partnership celebrates Lohan's longstanding relationship with Tracey Cunningham, the iconic celebrity colorist from Schwarzkopf Professional.
L’Oréal Paris launches AI beauty assistant, Beauty Genius
The new tool leverages advanced generative AI and augmented reality to provide personalized diagnostics, education, and product recommendations.
Sephora and Lyft partner to take on Prime Day
The retailer is teaming up with Lyft to drive shoppers directly to its doors for a VIP in-store experience that surpasses digital deals.
Revive Collagen names Shawn Haynes as President – Americas to spearhead U.S. expansion
“I’m thrilled to be joining such a dynamic and innovative brand,” said Haynes.
KISS launches limited-edition “The Summer I Turned Pretty” nail & lash collection
The exclusive range features ready-to-wear press-on nails and lashes that channel the romantic nostalgia and breezy vibes of a summer at Cousins Beach.
Ulta Beauty appoints interim CFO as Paula Oyibo departs
“It has been my honor to serve as CFO for Ulta Beauty,” said Oyibo.
Gen Zers Vote for their favorite products at ECRM Next Gen Beauty Picks Event
Over three dozen brands showcased products, and teens and buyers sampled them before voting.
Walmart execs share exclusive beauty insights at ECRM session
The presentation offered a deep dive into the retail giant’s strategic vision for the beauty and wellness categories.
New Atelier and Accenture report explores changing consumer expectations and supply chain challenges
Study exposes critical efficiency infrastructure gaps while revealing how composable manufacturing can transform beauty supply chains.
Revive Collagen debuts first-of-its-kind vegan collagen at The Vitamin Shoppe
Revive Collagen Vegan is the first clinically validated liquid vegan alternative to traditional collagen, designed to mimic human type I collagen.
NielsenIQ and Sephora partner to offer complete view of beauty market
New deal democratizes access to data for beauty brands across U.S. and Canada.
Ulta’s “Unleashed” plan pays off as Q1 sales rise 4.5%
The initiative included streamlining operations, updating stores and inventory, and improving marketing and promotional execution.
all® free and clear to launch edutainment campaign about laundry and skin health
The brand is launching an edutainment series to educate consumers on the link between laundry habits and skin health.