New Circana research reveals how Ibotta promotions outperformed media benchmarks
Ibotta is a performance platform that optimizes the path to purchase for brands, consumers, and retailers
Circana
Circana: Sun protection becoming an everyday priority
Mass retail is the leading channel for sun care sales in the United States.
Circana: U.S. toy industry starts 2026 strong
Adults remain a key driver of growth, with consumers 18 and older accounting for 35% of total industry gains through April.
Circana: Consumer spending stays resilient despite softer demand
Retail spending rose 1.3% YoY in May, while unit demand fell 1.5%, showing a resilient yet more value-conscious consumer behavior.
Circana: Retailers need deeper view of pricing and promotions
A Circanan analysis suggests that strong sales and loyalty growth can hide market share declines, leading to the creation of Market Share Drivers, a tool to measure the effects of pricing, promotions, and other factors.
Circana releases 2025 New Product Pacesetters as top innovations drive $6.2 B in year-one sales
This year’s Pacesetters generated $6.2 billion in combined first-year mutli-outlet sales
Circana debuts Purchase to Consumption tool
“This solution introduces unparalleled capabilities to the market by delivering a unified view of the shopper and consumer.”
Circana: U.S. beauty market begins year with solid growth
Value consciousness, treatment‑led demand, and digital acceleration shape performance.
Circana: Sustainability products surpass quarter of CPG sales
Despite representing roughly a quarter of the market, sustainability products have contributed nearly half of total CPG growth since 2013.
Circana report shows what drives CPG growth in 2025
The report underscores a shift toward growth rooted in consumer trust, value, and relevance.
Circana outlines April thought leadership agenda
Circana will host a series of thought-leadership events focused on analytics investment, fresh-food performance, and the changing role of private label.
Retail spending stabilizes in February
New Circana data shows steady retail growth in food, CPG, and general merchandise despite weather issues and high prices.
Circana: Data-first pricing helps CPG brands diagnose demand and protect profits
A data-driven pricing approach helps brands assess performance, understand price sensitivity, and forecast outcomes before adjusting prices.
Circana and Sally Beauty Holdings launch supply chain collaboration platform
“This agreement represents a significant step forward in leveraging data to create mutual value,” Circana’s Brad Shelton said.
Circana launches AI-driven 'Complete Why' solution for CPG sales insights
The Complete Why solution strengthens Circana’s analytics portfolio by delivering advanced, driver-based diagnostics at scale.
Circana: Retailers and CPG companies face a more fragile consumer in 2026
“I haven't heard one retailer tell me that they had an incredible year." — Marshal Cohen, Circana