Circana: U.S. toy sales rebounded in 2025
The U.S. performance mirrored global momentum, with all markets returning to growth in 2025 for the first time in Circana’s history.
Circana
Consumers know AI is everywhere — but many still aren’t buying in
“Innovators must establish key functionalities and trust for AI to become a prominent component of consumers’ ecosystems.”
Circana: December retail sales reinforce the 2025 spending plateau
Overall, retail closed 2025 with 2% dollar growth and flat unit demand across all three segments.
Circana introduces AI-driven liquid testing tool to speed in-store decisions
The Liquid Testing solution provides faster, more accurate measurements of pricing, promotions, product launches, and shelf changes, delivering insights in days instead of months.
Circana: Rising prices weaken holiday sales momentum
Elevated prices are eroding consumers’ ability to spend on discretionary items, weakening holiday sales, even during crucial retail weeks.
Circana forecasts strong holiday fragrance sales
While prestige remains the top in the category, mass fragrances are growing in popularity.
SNAP households outspend non-SNAP by 23% on CPG food and beverages, Circana reports
Despite recent economic shifts and changes in benefit payments, SNAP households remain a powerhouse consumer group for the CPG industry.
Circana revises 2026 food and beverage outlook as spending slows
Consumer confidence stays weak, especially among low- and middle-income households, who are sharply cutting discretionary spending.
Circana boosts c-store coverage with $15B in food sales data
The enhancement offers clients an unmatched view of on-the-go consumption trends, providing a comprehensive look at perishable sales across U.S. convenience store chains.
Value, timing and tariffs shape Holiday toy buying in 2025
The U.S. toy industry is gaining momentum before the holidays. January–September toy sales rose 7% according to Circana.
Circana unveils 2025 Halloween trends
The spooky season is becoming a key driver for consumer engagement and cross-category sales.
Circana: Consumers spending more on less
'Invisible inflation' seen robbing consumers of their purchasing power.
Circana report charts generational shifts reshaping retail spending
To succeed in the “Aging Arc,” brands need to combine personalization, digital savviness, and genuine connection across different generations.
Back-to-school sales slip as shoppers spread out purchases
Circana’s Marshal Cohen says shoppers are reshaping retail seasons, requiring marketers to adapt ahead of the holiday period.
Circana unveils lineup for fall thought leadership series
Circana experts will team up with industry partners to explore consumer and market shifts across confectionery, tobacco, dairy, deli, bakery, and marketing strategy.
Circana CEO: Private brands gain ground across income levels
“Even as many consumers grapple with higher credit card debt and read headlines about economic distress, they remain resilient,” writes Stuart Aitken.