Caper carts use artificial intelligence, cameras, and built-in scales to identify items automatically. Customers can scan, bag, and pay directly at the cart, skipping the checkout line.
The partnership allows CPG advertisers of all sizes to run Sponsored Items campaigns across Uber Eats' grocery and retail marketplace via Carrot Ads.
The tool is specifically designed as a white-label application for distributors, allowing sales reps to place delivery requests on behalf of customers through a familiar, simplified process.
“Retail media is a critical driver of the grocery ecosystem, and since launching Hy-Vee RedMedia, we've been committed to strengthening our capabilities in this area” — Kathryn Mazza, Hy-Vee
The Universal Campaigns feature leverages machine learning algorithms to analyze performance data and automatically adjust the mix of ad formats, including sponsored product and shoppable display ads.
Smart Shop uses generative AI and machine learning to analyze consumer habits and preferences.
