L’Oréal expands beauty commerce with OpenAI partnership
The move further strengthens L’Oréal’s position as one of the beauty industry’s most aggressive adopters of artificial intelligence.
L'Oreal
L’Oréal expands refillable beauty campaign
L’Oréal has launched its largest-ever #JoinTheRefillMovement campaign, spanning 18 brands and 28 products across beauty categories.
Kering and L’Oréal finalize beauty deal
The two companies will explore opportunities in wellness and longevity through a joint venture.
L’Oréal to buy Kering’s beauty division in $4.6 billion deal
The French beauty giant will acquire Kering’s House of Creed and secure licenses for Gucci, Bottega Veneta, and Balenciaga fragrances, marking a major luxury beauty alliance.
L’Oréal Paris Elvive taps glycolic acid trend with exclusive Walmart launch of Glycolic + Gloss haircare collection
“We are thrilled to bring this globally buzzed-about franchise to the U.S. and provide consumers with a new collection that gives them the shiny hair they crave.”
L’Oréal Paris launches AI beauty assistant, Beauty Genius
The new tool leverages advanced generative AI and augmented reality to provide personalized diagnostics, education, and product recommendations.
