NIQ adds largest U.S. club retailer to Full View Measurement platform
NielsenIQ expands Full View Measurement to include 600 club store locations nationwide.
NielsenIQ
NIQ expands Product Insights to help retailers navigate tariffs and consumer shifts
Powered by generative AI, the platform answers 99% of consumer product queries and transforms billions of data points into actionable intelligence.
NielsenIQ: Private labels becoming central to growth
In a market once dominated by national brands, private label products are emerging as a formidable force, not just for their affordability but increasingly for their quality, innovation, and customer loyalty.
NielsenIQ reveals key retail strategies for Mother’s Day 2025
Mother’s Day remains one of the most significant retail holidays. In 2025, shopping trends are evolving, with most purchases happening in the month leading up to the holiday.
NIQ: Consumer attitude shift boosts private label sales
Changing consumer habits are shaping the global market landscape, with an increasing willingness to explore private label products according to a new NielsenIQ report.
NielsenIQ reveals how shoppers are changing the retail game
Beyond shifting consumer behaviors, retailers are grappling with rising operational costs due to supply chain disruptions, transportation expenses, and labor shortages.
The role of technology in wellness in 2025 according to NielsenIQ
Technology is revolutionizing wellness, making health management more personalized, accessible, and data-driven than ever before.