CHICAGO — NielsenIQ (NIQ) and Sephora have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America.
The collaboration will leverage NIQ's expanded Omnishopper and Digital Purchases solution capabilities to better understand shifts in consumer buying behavior across both online and offline channels. Expanded Omnishopper, launched in January 2025, includes the world’s largest consumer panel with 250,000 highly engaged panelists. Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ’s comprehensive coverage of mass drug, specialty, e-commerce and social channels.
"At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us,” said Ryan Oto, vice president, Business Intelligence & Analytics at Sephora. “This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”
In addition, as a designated Recommended Insights Partner, Sephora will utilize NIQ’s data for best-in-class insights, empowering them to make well informed decisions across their organization.
“NielsenIQ is deeply committed to beauty—and we’re especially proud to expand our coverage in prestige through this partnership with Sephora,” said Elizabeth Buchanan, president of North America at NielsenIQ. “Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty.”
