Procter & Gamble acquires Wonderbelly, a “free-from” digestive wellness brand
Wonderbelly will join P&G’s robust digestive wellness portfolio, which includes leading brands such as Metamucil, Pepto Bismol, Prilosec OTC, Align Probiotic, and Rolaids.
Wonderbelly will join P&G’s robust digestive wellness portfolio, which includes leading brands such as Metamucil, Pepto Bismol, Prilosec OTC, Align Probiotic, and Rolaids.
The project will create 100 new jobs and enhance the company’s U.S. manufacturing base.
The brand is targeting Gen Z consumers seeking more flexibility in their beauty routines — and fewer bottles in their bathrooms.
P&G will divest select brands and product lines as part of the overhaul.