CINCINATTI, Ohio —Procter & Gamble is launching a sweeping restructuring plan to eliminate 7,000 jobs—roughly 15% of its non-manufacturing workforce—over the next two years and sell off parts of its business, including some consumer brands. The CPG giant is facing economic and geopolitical headwinds that are reshaping the consumer landscape.
The company has roughly 108,000 employees worldwide. Of those, around 30,000 are in the United States, and over ten thousand work in the greater Cincinnati area. P&G owns some of the world's best-known brands, including Tide, Pampers, Swiffer, and Gillette.
Announced at the Deutsche Bank Consumer Conference in Paris, the restructuring comes as P&G looks to simplify its organizational structure, exit underperforming brands and markets, and sharpen its supply chain strategy. Executives emphasized the move as an “intentional acceleration” of its strategy to enhance product superiority and drive long-term efficiency.
The cuts will primarily impact non-manufacturing roles and are expected to generate $1 billion to $1.6 billion in restructuring charges. As part of the overhaul, P&G will divest select brands and product lines and is expected to provide additional details during its fiscal Q4 earnings call in July.
The decision comes against the backdrop of mounting cost pressures linked to U.S. President Donald Trump's tariffs, which are projected to cost the company $600 million before taxes in fiscal 2026. P&G has already signaled price increases on some products to help absorb the impact.
On Thursday, P&G's CFO Andre Schulten and operations leader Shailesh Jejurikar noted that the geopolitical situation was “unpredictable” and that consumers were experiencing “greater uncertainty.”
“This is not a new approach, rather an intentional acceleration of the current strategy to widen P&G's margin of advantage in superiority, fuelled by productivity, to win in the increasingly challenging environment in which we compete,” executives said.
The company says the new structure will feature broader roles and leaner teams to speed decision-making and better position P&G to compete in a shifting market. P&G joins a growing list of consumer and tech companies implementing workforce reductions in response to slowing growth and global uncertainty. The company's shares fell more than 1% on the news and are down 2% year-to-date.
P&G owns some of the world's best-known brands, including Tide, Pampers, Swiffer, and Gillette. The company says the new structure will feature broader roles and leaner teams to speed decision-making and better position P&G to compete in a shifting market.
