
PLMA reports that store brand sales outpaced national brands in first half of 2025
PLMA projects that total store brand sales will approach $277 billion in 2025, up from a record $271 billion in 2024.
PLMA projects that total store brand sales will approach $277 billion in 2025, up from a record $271 billion in 2024.
“This is the premier event for the private label industry, uniting professionals from across the U.S. and around the globe to shape the future of store brands.”
Store brand dollar sales gained 5%, and unit sales rose 0.9%, compared to national brands, which were up 0.8% in dollars and down 1.1% in units during the quarter ending March 23, compared to the same period a year ago.
Kristal Sevcik has been re-elected chairperson of PLMA’s Board of Directors.
The ceremony honored nine distinguished individuals across three categories: Private Brand Champion, Private Brand Innovator, and Lifetime Achievement.
Every year, the Show brings together industry professionals representing all store formats.
Attendees will enjoy a fresh experience with more flexible, interactive sessions and a stronger speaker lineup.
PLMA’s 2024 Private Label Trade Show shattered records in Chicago, unveiling global innovations and trends shaping the future of store brands.
“One in two U.S. grocery shoppers consider a store’s private brand when choosing where to shop. And nine in 10 are likely to continue to buy private brands even if grocery prices decline.”
"We have an opportunity to further expand the presence and strength of the largest CPG brand in the store: private brands."
Dave Rinaldo, president at ALDI, will deliver the keynote address on Monday, Nov. 18.