Store brand beauty sales surge ahead of PLMA’s 2025 “Store Brands Marketplace” trade show
The growth in private label health and beauty care (HBC) reflects shoppers’ appetite for affordable yet premium alternatives.
Private Label Manufacturers Association
Private label industry gears up for second annual Store Brands Month
The nationwide initiative is designed to spotlight private label products' quality, value, and uniqueness across all retail formats.
Circana report: How private labels are reshaping the CPG industry
What started as a cost-saving alternative has now become a competitive force, with private labels earning consumer trust through quality, innovation, and differentiation.