Gen Z drives private label surge: Numerator data signals retail shift
Younger consumers redefine value, quality, and identity in store brand landscape.
Younger consumers redefine value, quality, and identity in store brand landscape.
The nationwide initiative is designed to spotlight private label products' quality, value, and uniqueness across all retail formats.
In a market once dominated by national brands, private label products are emerging as a formidable force, not just for their affordability but increasingly for their quality, innovation, and customer loyalty.