Acosta: Retail media spend soars, but brands are missing the mark
Brands are urged to connect ad spend with digital shelf performance or risk falling behind in the hyper-competitive retail media space.
Retail Media
Albertsons expands ecommerce platform to 2,000 stores nationwide
With no order minimums, flexible delivery options, and business-specific features, Albertsons aims to remove the hassle from supply sourcing.
Retail media’s moment: Study confirms in-store ads win over shoppers
According to the study, 95% of consumers reported feeling either positive or neutral toward retail media ads.
Sam’s Club unveils first Retail Experience Network
The Retail Experience Network integrates tools like Scan & Go Display Ads, onsite promotions, offsite campaigns, and in-club activations to deliver targeted, frictionless messaging.
Grocery TV rolls out first closed-loop measurement solution
Grocery TV is driving the future of in-store retail media by providing brands with greater visibility and improved attribution across its retailer network.
EG America Launches Retail Media Network Capabilities with Axonet
EG America’s RMN empowers brands to connect with online and in-store shoppers, driving brand awareness and boosting conversions through digital signage and its popular SmartRewards loyalty program.
New study: 81% of Consumers tune out generic ads
A staggering 96% of respondents say they are more likely to make a purchase when brands personalize their outreach.
Uber Advertising partners with Instacart Carrot Ads to expand U.S. CPG reach
The partnership allows CPG advertisers of all sizes to run Sponsored Items campaigns across Uber Eats' grocery and retail marketplace via Carrot Ads.
Grocery TV expands network with Northeast Grocery partnership
With this new partnership, Northeast Grocery, Inc. will introduce Grocery TV’s digital screens throughout high-traffic areas such as store entrances, checkouts, and pharmacies.
Home Depot’s approach to retail media: Focus on suppliers
“Often the retailer thinks all about the (end) customer and customer experience. But the supplier experience isn't necessarily top of mind,” says Home Depot's Melanie Babcock.