The CPG Guys: Dollar General Media Network’s GM Austin Leonard
Austin Leonard is the VP/GM of the Dollar General Media network.
Retail Media
The CPG Guys: Albertsons Media Collective’s Brian Monahan
Monahan is the SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.
The CPG Guys: Sam’s Club’s Harvey Ma
Harvey Ma is the VP/GM of Sam’s Club MAP, the retail media division for the club format.
Instacart Unveils First End-to-End Retail Media Integration on TikTok
Select CPG advertisers can now access Instacart’s first-party retail media data, all within TikTok.
Grocery TV surpasses 6,500 stores, unveils new brand identity
Grocery TV has streamlined its process to launch in approximately six weeks, fulfilling retailers’ need for quick deployment without compromising the customer experience.
The CPG Guys: NielsenIQ’s Kim Cox
Cox is Managing Director for North America e-commerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company
Wakefern taps Birdzi to power AI-driven campaigns
Birdzi’s pilot with Wakefern, the largest U.S. supermarket cooperative, greatly boosted campaign ROI.
The CPG Guys: Roku's Jordan Rost & Merkle's Jeff Bustos
This episode covers retail media, including new capabilities, partnerships, and research insights.
Kroger Precision Marketing enhances retail media capabilities
Expert-led managed services now include programmatic audio, CTV, and dynamic creative optimization.
The CPG Guys: Walmart Connect Canada’s Lesley Conway
Walmart Connect Canada is the retail media arm of Walmart’s Canadian retail division.
Sam’s Club MAP races ahead with immersive retail media activation
By converting fair ticket giveaways into new Plus memberships, Sam’s Club showed how retail experiences can directly drive business impact.
NIQ strengthens retail media leadership with Drew Dabbelt appointment
Dabbelt, with nearly 15 years in media, advertising tech, and retail, will lead retail media network innovation and develop new solutions.
Instacart Carrot Ads coming to 3,500 convenience stores via Vroom Delivery
Vroom Delivery will integrate Instacart’s ad technology, allowing small- and mid-sized convenience retailers to tap into retail media campaigns from more than 7,500 brand advertisers.
The CPG Guys: Commerce acceleration with Flywheel’s Claudia Johnson
Claudia Johnson is the Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom.
Hy-Vee RedMedia launches sponsored product ads with Instacart Carrot Ads
Display ads set to follow later this year, expanding CPG brand opportunities online.
bp’s retail brands join the Axonet Retail Media Network
The partnership marks a major expansion for Axonet’s RMN, boosting reach and connecting brands with convenience store shoppers.