
The CPG Guys: Brand & creator commerce with TikTok’s Ajay Salpekar
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.
Dan Bonert is the SVP of Retail Analytics and Retail Media at NielsenIQ.
The new tools allow brands to independently activate and manage promoted product campaigns across heb.com and the My H-E-B App.
The decision follows a broader operational review paused by the now-abandoned Albertsons merger.
“Many brands don’t recognize the hidden cost of surplus and overstock inventory until it is too late,” said Sotira’s CEO, Amrita Bhasin.
The new product enables consumers to browse and purchase directly within an ad unit, without ever leaving the content they’re viewing.
Retail giant eyes seamless shopping experience via TV remotes.
New in-store media technology blends retail design and ad tech to engage shoppers.
Mondelēz signs on as launch partner for new retail media solution.
New capability leverages first-party data and will make Pinterest ads directly shoppable via Instacart.
Kathryn Mazza discusses retail media, data measurement and more.
The tool enables advertisers to create compelling video ads faster and at scale, helping brands connect with shoppers through immersive, story-driven content.
New data collaboration partnership gives advertisers greater speed, scale, and measurement across platforms.
The partnership also allows brands to enrich their first-party data within the clean room.
Expanded partnership helps advertisers unlock closed-loop measurement on the open internet.
The initiative seeks to broaden the retailer’s digital advertising abilities, providing increased value to advertisers and improving the customer experience.