NIQ strengthens retail media leadership with Drew Dabbelt appointment
Dabbelt, with nearly 15 years in media, advertising tech, and retail, will lead retail media network innovation and develop new solutions.
Retail Media
Instacart Carrot Ads coming to 3,500 convenience stores via Vroom Delivery
Vroom Delivery will integrate Instacart’s ad technology, allowing small- and mid-sized convenience retailers to tap into retail media campaigns from more than 7,500 brand advertisers.
The CPG Guys: Commerce acceleration with Flywheel’s Claudia Johnson
Claudia Johnson is the Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom.
Hy-Vee RedMedia launches sponsored product ads with Instacart Carrot Ads
Display ads set to follow later this year, expanding CPG brand opportunities online.
bp’s retail brands join the Axonet Retail Media Network
The partnership marks a major expansion for Axonet’s RMN, boosting reach and connecting brands with convenience store shoppers.
The CPG Guys: Toby Espinosa from DoorDash Ads
Enabling brand advertising through on-demand delivery.
The CPG Guys: DIY Retail Media with Ace Hardware's Molly Hjelm
Molly Hjelm is the Corporate VP of Red Vest Media, the retail media division of Ace Hardware.
Grocery TV earns spot on Inc. 5000 for three years in a row
Grocery TV recently updated its core values to emphasize innovation, optimism, truth-seeking, and trailblazing, aiming to create an environment where employees can “do the best work of their lives,” according to co-founder and CEO Marlow Nickell.
SOLUM debuts next-gen electronic shelf labels
Next-generation electronic shelf labels target performance, scalability, and affordability for retailers worldwide.
Catalytics tracks sharp rise in BOGO promotions at Publix
The trend reflects a growing focus on high-value promotions that appeal to cost-conscious shoppers.
Instacart boosts alcohol retail ad capabilities with Bottlecapps integration
Advertisers using Instacart will soon be able to extend their campaigns to Bottlecapps’ e-commerce storefronts, helping them engage high-intent shoppers and enhance the path to purchase across the alcohol category.
U.S. retail media networks drive global market growth
North America benefits from a mature e-commerce infrastructure, early adoption by retail leaders, and a large base of digitally engaged shoppers.
Convenience retailers are rapidly closing the digital gap says Circana’s David Portalatin
From sales slump to digital surge: Convenience retail’s wake-up call.
The CPG Guys: Brand & creator commerce with TikTok’s Ajay Salpekar
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.
The CPG Guys: Developments in retail media with NielsenIQ SVP Dan Bonert
Dan Bonert is the SVP of Retail Analytics and Retail Media at NielsenIQ.
H-E-B expands retail media network with new self-service capabilities
The new tools allow brands to independently activate and manage promoted product campaigns across heb.com and the My H-E-B App.