PayPal’s new Storefront Ads turn browsing into buying
The new product enables consumers to browse and purchase directly within an ad unit, without ever leaving the content they’re viewing.
Retail Media
Walmart developing shoppable ads for Vizio Smart TVs
Retail giant eyes seamless shopping experience via TV remotes.
Kroger Precision Marketing debuts immersive in-store digital ad platform
New in-store media technology blends retail design and ad tech to engage shoppers.
Albertsons Media Collective launches in-store digital display network
Mondelēz signs on as launch partner for new retail media solution.
Instacart and Pinterest to launch new retail media partnership
New capability leverages first-party data and will make Pinterest ads directly shoppable via Instacart.
The CPG Guys: Building shopper loyalty with Hy-Vee CMO Kathryn Mazza
Kathryn Mazza discusses retail media, data measurement and more.
Amazon Ads enhances AI tools to help advertisers
The tool enables advertisers to create compelling video ads faster and at scale, helping brands connect with shoppers through immersive, story-driven content.
Walgreens Advertising Group taps LiveRamp to boost retail media performance
New data collaboration partnership gives advertisers greater speed, scale, and measurement across platforms.
Circana expands partnership with LiveRamp to enhance retail media performance
The partnership also allows brands to enrich their first-party data within the clean room.
New Instacart–Trade Desk integration brings retail media precision to the open Internet
Expanded partnership helps advertisers unlock closed-loop measurement on the open internet.
Kevel partners with Dollar General to power retail media network technology
The initiative seeks to broaden the retailer’s digital advertising abilities, providing increased value to advertisers and improving the customer experience.
Brand Innovators charges into retail media with new ‘Evolution of Commerce’ series
Brand Innovators has officially launched its Evolution of Commerce event series, an initiative designed to explore the fast-changing world of shopper marketing, retail media, and omnichannel commerce.
Acosta: Retail media spend soars, but brands are missing the mark
Brands are urged to connect ad spend with digital shelf performance or risk falling behind in the hyper-competitive retail media space.
Albertsons expands ecommerce platform to 2,000 stores nationwide
With no order minimums, flexible delivery options, and business-specific features, Albertsons aims to remove the hassle from supply sourcing.
Retail media’s moment: Study confirms in-store ads win over shoppers
According to the study, 95% of consumers reported feeling either positive or neutral toward retail media ads.
Sam’s Club unveils first Retail Experience Network
The Retail Experience Network integrates tools like Scan & Go Display Ads, onsite promotions, offsite campaigns, and in-club activations to deliver targeted, frictionless messaging.