NEW YORK — In a bold move signaling its deeper investment into the future of commerce, Brand Innovators has officially launched its Evolution of Commerce event series, an initiative designed to explore the fast-changing world of shopper marketing, retail media, and omnichannel commerce.
The inaugural event, hosted at the sleek Midtown Manhattan headquarters of IPG Mediabrands and Kinesso, featured a powerhouse lineup of speakers and attendees from across the retail media spectrum. Brand leaders from Danone, Nestlé, Kellanova, Mondelez, Keurig Dr Pepper, Ulta, Happy, and Harman joined forces with retail media heavyweights like Roundel, CVS Media Exchange, Albertsons Media Collective, Dollar General Media Network, Costco, Ulta Beauty Media, Kroger Precision Marketing, Best Buy Ads, Instacart, Chase Media Solutions, and United Airlines. They were joined by cutting-edge solution providers including Kargo, Vantage, InMarket, The Trade Desk, Perion Commerce, PadSquad, GumGum, Fetch, Snap, and LoopMe.
“This isn’t just about media. It’s about momentum,” said Trey Holder, Partner at Brand Innovators. “Retail media has evolved from an experimental tactic into one of the most essential growth engines in brand building today. The Evolution of Commerce series gives marketers the roadmap and the relationships they need to compete.”
As retail media networks expand, brands are finding themselves not just buying impressions but building end-to-end experiences. The Evolution of Commerce series aims to bridge that complexity, uniting top marketers, retailers, and tech partners to spark collaboration and drive clarity across the ecosystem.
Tom Furphy, CEO of Consumer Equity Partners added: “This forum was electric. It brought together the people and platforms shaping what’s next in retail, commerce, and consumer engagement.”
With the success of its kickoff event, Brand Innovators plans to continue to grow the Evolution of Commerce series.
