SAP: Connected data is the “Secret Sauce” for consumer engagement in CPG
Marketers must move beyond siloed systems and embrace connected data to understand better, engage, and retain consumers says SAP.
Marketers must move beyond siloed systems and embrace connected data to understand better, engage, and retain consumers says SAP.
Grocery stood out as a rare bright spot, with demand holding steady.
22% of Americans and 36% of Millennials are willing to go into debt for a full-scale holiday bash.
The company is actively testing the tool now.
IMEO aims to tackle the rising wave of AI-generated content that distorts or dilutes real expert advice.
The report underscores how consumers’ perceptions of price and value haven't recovered despite a decline in inflation, leading to more widespread value-conscious behavior.
While a majority of retailers encourage online shoppers to process returns in-store, 43% admit handling online order returns in-store is a top challenge.
With little relief from higher food costs, 76% of shoppers want more information to inform their purchases.
Total revenue for the quarter was $45.1 billion, compared to $45.3 billion in Q1 2024, which included $917 million in sales from Kroger Specialty Pharmacy.
Retailer's digital rewards program offers more than $1,000 worth of savings weekly
The annual report highlights how CPG brands are winning with solutions that offer convenience, enhanced wellness, and elevated experiences.
As ORC groups adapt and become digitally sophisticated, retailers seek a collaborative approach that combines legislation, enforcement, and technology-driven security solutions.
“We’re continuing to see growth for core retail sales this year at about the same pace as last year,” said NRF's chief economist.
Younger consumers redefine value, quality, and identity in store brand landscape.
“The data for May indicates that the pull-forward in consumer demand ahead of tariffs is likely dissipating,” NRF President and CEO Matthew Shay said.
The report cautions that May’s growth is an outlier, reflecting momentum from promotions that began in mid-2024.