Holiday spending is also set to soften: 38% more consumers are opting out of gift buying compared to two years ago, and 25% plan to shop only during major sales events.
“These findings are a wake-up call for marketers,” said Pini Yakuel, CEO of Optimove. “Now more than ever, consumers feel economic pressures. Marketers need agility and empathy to respond in real time. Brands must acknowledge financial anxiety through supportive, empathetic messaging.”
The inflation report arrives against a backdrop of slowing job growth and heightened expectations for Federal Reserve rate cuts in September.
“We may be seeing growing inflationary impacts from tariffs since recent data shows price increases in commodity goods.”
“While this forecast is still preliminary, it shows the impact the tariffs and the administration’s trade policy are having on the supply chain.”
The Canadian e-commerce platform said sellers on its marketplace are adapting well to shifting trade policies.
The company’s five business groups all delivered underlying sales growth.
Hispanic consumers are shifting away from mass retailers and department stores toward club and grocery formats such as Costco, Sam’s Club, Wakefern, and Publix.
Retailers say slower job growth and higher tariffs hit households by reducing spending power and increasing costs.
“This shopper study underscores the impact of distorted inventory – disappointed consumers, lost sales, lower margins.”
CEO Steve Cahillane acknowledged that “demand softness in most of our categories did not improve as much as we had hoped.”
Industries such as video games, beauty, and toys experienced a noticeable surge, thanks to what Circana calls “passion purchases.”
Consumers have altered their spending behavior in response to these pressures, signaling a widespread realignment in how and where they shop.
PLMA projects that total store brand sales will approach $277 billion in 2025, up from a record $271 billion in 2024.
Credit card ‘Swipe’ fees account for $3B of back-to-school costs in 2025.
Delivery, Pickup, and Ship-to-Home Services Drive Strong Gains Amid Shift Toward Online Shopping
