“This subtle yet important change allows us to retain the iconic name recognition, reputation, and equity we have built over 155 years while reflecting the full breadth of our portfolio.”
The partnership marks Henkel's first-ever portfolio deal and will leverage a range of its more than 30 popular brands in North America, to promote the U.S. Men's and Women's National Teams.
Greg Bradley will assume the two-year appointment as Board Chair in March 2025, when current CHPA Board Chair, Lisa Paley, president of Haleon’s North America Region, concludes her term.
Makeup, the largest category within the prestige segment, grew by 5% in both dollars and units sold.
The platform is powered by HRG’s robust HBW product content.
The personal care collection offers small retailers an easy and affordable way to enter the private label market.
