Coca-Cola launches new holiday flavor
For the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor.
Supplier News
Hallmark launches nationwide search for its first-ever Mr. Hallmark Christmas Experience
This holiday-themed showdown invites promising Hallmark “hunks” to compete in a series of festive challenges.
Game Face Grooming and NBALAB team up for sneaker cleaning innovation
The partnership grants Game Face Grooming the rights to produce and sell NBA team-branded products for all 30 teams across the United States and Canada.
Speech pathologist Kevin Simmons wins Wahl Benevolent Beards Contest
Simmons, a pediatric speech pathologist and volunteer sensory barber, developed a haircutting experience intended to be calming and comfortable for children with sensory sensitivities.
Kenvue taps Jon Halvorson as new chief marketing officer
Company still battling claims from the Trump administration that its painkiller Tylenol is linked to autism.
Welch's uncorks fancy juice with new sparkling campaign
The campaign kicks off this week and celebrates how families make everyday moments feel special with the "fruity, fizzy fanciness" of Welch's Sparkling.
PepsiCo’s first logo refresh in 25 Years unites its global brands
The redesign marks PepsiCo’s shift from a “house of brands” model to a “branded house” strategy.
The CPG Guys: Commerce Riff with Sri & PVSB
Sri recaps his visit to Amazon Accelerate.
The CPG Guys: Walmart’s Dave Glick
Dave Glick is the SVP of Enterprise Business Services at Walmart.
Pamela Ofri joins UNFI as Chief Brands Officer
A private-label industry veteran, she joins UNFI after over 6 years at Wakefern Food Corp.
Noah Kahan and Culture Pop Soda partner to celebrate “Refreshingly Real” living
The partnership begins this fall with a social media campaign featuring Kahan’s signature humor and small-town perspective.
Mars ushers in Halloweekend with new treats
Introducing Hallowmas — a new celebration where spooky meets festive, inspired by TWIX's iconic two-bar, cookie AND candy format.
Frankford Candy announces executive leadership transition
Stuart Selarnick to move from chief executive officer to chairman of the board; Christopher Munyan named new CEO.
The CPG Guys: Sam’s Club’s Harvey Ma
Harvey Ma is the VP/GM of Sam’s Club MAP, the retail media division for the club format.
The CPG Guys: Groceryshop ’25 with TCC’s Rick Swinkels
TCC develops loyalty campaigns and platforms that boost participation and engagement, recognizing and rewarding shopper behavior both in-store and online.