GLP-1: A weighty matter for CPG companies
Obstacles to the uptake of anti-diabetes drugs are receding as their popularity as a weight-loss remedy rises.
Obstacles to the uptake of anti-diabetes drugs are receding as their popularity as a weight-loss remedy rises.
Molly Hjelm is the Corporate VP of Red Vest Media, the retail media division of Ace Hardware.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
The partnership marks Cool Sips’ first collaboration with a national brand since launching in 2024, underscoring its rapid growth in the competitive beverage market.
The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General.
Next-generation electronic shelf labels target performance, scalability, and affordability for retailers worldwide.
He will lead Kimberly-Clark's personal care, family care, and professional businesses across the United States and Canada.
Featuring pop-up sampling events, immersive brand experiences, and a full-scale influencer strategy, the campaign marks a bold new direction for the vitamin and supplement category.
The CPG Guys are joined by Emily O'Hara, VP and Global Head of Brand and Media at eBay, and Lisa Clunie, co-founder and CEO of the agency Joan.
Founded by U.S. veteran Mike, Lucky Lola’s is rooted in the values of hard work, authenticity, and bold flavor.
Papa Jacks combines deep Texas barbecue tradition with modern culinary innovation.
House of Flava’s mission goes beyond taste, supporting underserved families via the Flavors of Change Foundation, which provides food education, meal access, and culinary empowerment.
The nationwide placement in Sprouts’ 450+ stores further accelerates the brand’s momentum following its recent expansion into all Whole Foods Market locations.
NokkomoMints are a fast-acting, mouth-tingling mint that stimulates saliva production, instantly relieving dry mouth.
PeaKaPop is more than just food — it’s about inspiring better choices, celebrating fun flavors, and proving that nutritious snacks can be just as exciting as indulgent ones.
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc.