PayPal’s new Storefront Ads turn browsing into buying
The new product enables consumers to browse and purchase directly within an ad unit, without ever leaving the content they’re viewing.
Technology
Circana unveils three new solutions to navigate economic shifts and consumer trends
“The insights and data we provide not only show what’s currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.”
Walmart’s Scintilla powers product innovation with launch of LiL’ DUDE Wipes
Using first-party insights from Scintilla, Walmart and DUDE Wipes identified a new opportunity outside of on-the-go hygiene, leading to LiL’ DUDE Wipes.
Sedano’s Supermarkets taps RELEX to unify pricing and promotions strategy
The grocer will leverage RELEX’s AI-powered platform to move away from manual pricing processes and toward data-driven decision-making.
Circana earns TikTok Measurement Partner badge
This partnership gives TikTok advertisers advanced capabilities to assess their campaigns.
Walmart and Amazon eye stablecoins in bid to bypass traditional banking
The development indicates merchants' increasing interest in using blockchain tools to reduce costs and speed up settlements.
Amazon unveils three AI innovations to boost package delivery
This trio of technologies underscores Amazon’s strategy of deploying AI to drive measurable operational gains while improving employee safety and ease of work.
Amazon Ads enhances AI tools to help advertisers
The tool enables advertisers to create compelling video ads faster and at scale, helping brands connect with shoppers through immersive, story-driven content.
Walgreens Advertising Group taps LiveRamp to boost retail media performance
New data collaboration partnership gives advertisers greater speed, scale, and measurement across platforms.
Circana expands partnership with LiveRamp to enhance retail media performance
The partnership also allows brands to enrich their first-party data within the clean room.
NIQ and WeArisma bring performance metrics to creator marketing
This strategic partnership marks a significant step forward in the evolution of performance-driven influencer marketing.
New Instacart–Trade Desk integration brings retail media precision to the open Internet
Expanded partnership helps advertisers unlock closed-loop measurement on the open internet.
Trigo Retail develops computer vision-AI powered loss prevention solution
Redefining shrinkage control in-store.
Walmart to offer new Mastercard-powered credit card through OnePay and Synchrony
Synchrony to become exclusive issuer of OnePay credit cards at Walmart, with the credit card experience embedded inside the OnePay app.
SOCi urges retail brands to adopt human validation or risk obsolescence
SOCi’s Consumer Behavior Index reveals that consumers increasingly turn to TikTok, Instagram, and real human experiences for validation.
NielsenIQ and FoodHealth Co. partner to embed nutrition scoring in retail data tools
This first-of-its-kind integration brings a science-backed nutrient density and ingredient quality metric into the NIQ data ecosystem.