Sam’s Club MAP launches Omni‑Impact to redefine retail media measurement
Omni‑Impact is designed to identify incremental sales and quantify the effectiveness of every touchpoint
Technology
Gen Z is transforming retail search and loyalty, says SOCi’s Consumer Behavior Index
Fragmented journeys, fading loyalty, and rising trust in social platforms are reshaping how retail brands win attention.
Walmart pilots ‘Dark Stores’ to speed up online delivery
The dark stores are designed to stock high-demand products and function as smaller-scale fulfillment centers.
SOLUM plans aggressive expansion in North America
SOLUM is positioning itself as a trusted, tech-forward partner for businesses navigating the evolving digital landscape.
DoorDash and Flytrex Launch Drone Delivery Across Dallas-Fort Worth
Drone service now reaches over 100,000 residents with the longest operating hours and largest payloads in the region.
InMyExpertOpinion launches to combat AI-generated product reviews
IMEO aims to tackle the rising wave of AI-generated content that distorts or dilutes real expert advice.
Walmart introduces AI-powered tools to support 1.5 million associates
The tools aim to eliminate friction, simplify actions and make work more efficient, intuitive and rewarding.
PayPal’s new Storefront Ads turn browsing into buying
The new product enables consumers to browse and purchase directly within an ad unit, without ever leaving the content they’re viewing.
Circana unveils three new solutions to navigate economic shifts and consumer trends
“The insights and data we provide not only show what’s currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.”
Walmart’s Scintilla powers product innovation with launch of LiL’ DUDE Wipes
Using first-party insights from Scintilla, Walmart and DUDE Wipes identified a new opportunity outside of on-the-go hygiene, leading to LiL’ DUDE Wipes.
Sedano’s Supermarkets taps RELEX to unify pricing and promotions strategy
The grocer will leverage RELEX’s AI-powered platform to move away from manual pricing processes and toward data-driven decision-making.
Circana earns TikTok Measurement Partner badge
This partnership gives TikTok advertisers advanced capabilities to assess their campaigns.
Walmart and Amazon eye stablecoins in bid to bypass traditional banking
The development indicates merchants' increasing interest in using blockchain tools to reduce costs and speed up settlements.
Amazon unveils three AI innovations to boost package delivery
This trio of technologies underscores Amazon’s strategy of deploying AI to drive measurable operational gains while improving employee safety and ease of work.
Amazon Ads enhances AI tools to help advertisers
The tool enables advertisers to create compelling video ads faster and at scale, helping brands connect with shoppers through immersive, story-driven content.
Walgreens Advertising Group taps LiveRamp to boost retail media performance
New data collaboration partnership gives advertisers greater speed, scale, and measurement across platforms.