Circana: U.S. toy sales rebounded in 2025
The U.S. performance mirrored global momentum, with all markets returning to growth in 2025 for the first time in Circana’s history.
Toys
Value, timing and tariffs shape Holiday toy buying in 2025
The U.S. toy industry is gaining momentum before the holidays. January–September toy sales rose 7% according to Circana.