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MINNEAPOLIS — Target Corp. aims to offer shoppers the chance to score on both style and sustainability with its inaugural Denim Take Back Event, a nationwide initiative encouraging customers to recycle their old denim while enjoying a discount on new purchases. The event, set for August 4-10, coincides with the back-to-school season, offering families an easy way to refresh their wardrobes while doing their part to reduce and recycle.
"Our new Denim Take Back Event is an easy way for families to give their used denim a new life," says Gena Fox, Target's senior vice president of merchandising for apparel and accessories. "With back-to-school and college shopping top of mind for families, we're offering this 20% off Target Circle deal to make it even more affordable for our guests to refresh their denim wardrobes, while also doing our part to reduce waste and keep used denim out of landfills."
Target aims to make it make it easy for consumers to make more sustainable choices by keeping used or outgrown denim out of landfills while saving on products used in their daily lives. To participate, consumers can simply drop up to five used denim items — from any brand and in any condition — in marked boxes in Target stores to receive a 20% promo code via Target Circle. That promo code can then be redeemed for a one-time discount on a the purchase of new denim apparel at Target, including Target-owned brands like Universal Thread, Wild Fable, Goodfellow & Co, Cat & Jack, as well as on national brands like Levi's.
More than just a shopping promotion, Target sees its Denim Take Back Event as a testament to its commitment to sustainability. By encouraging customers to recycle their old denim, Target is helping to reduce waste and keep materials out of landfills. The recycled denim will be repurposed through Target's partners, aligning with the company's broader sustainability initiatives.
This event follows the success of Target's Car Seat Trade-in Program, which has recycled 2.6 million car seats and 39.7 million pounds of materials since its inception in 2016. Target's dedication to creating sustainable and inclusive experiences continues to resonate with environmentally conscious consumers, the company said.
