The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.
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Here's what Brian was asked:
- What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pinterest, Walmart, etc.) inform your vision here?
- What is your overarching mission for Albertsons Media Collective over the next 3-5 years?
- How do you define success for Albertsons’ retail media—beyond revenue, like category growth or household penetration?
- Albertsons recently introduced a new “media toolkit” for CPG partners. How do you see this evolving, and what are the biggest learnings so far?
- How does the “collective growth” mindset, which you have spoken of, translate into concrete programs or incentives for advertiser partners?
- What are the major obstacles in full funnel closed-loop measurement and attribution in grocery / retail media, and how is Albertsons tackling them?
- How is Albertsons leveraging tech innovations (e.g., AI, machine learning, predictive analytics) to improve targeting, personalization, and measurement?
- How do you foster collaboration with advertisers to not just run campaigns but jointly drive category growth?
- How is Albertsons organized internally so that the media collective is aligned with merchandising, operations, digital, stores, and other departments? What are the biggest coordination challenges?
- What kind of investments (talent, tech, partnerships, infrastructure) are you making to scale Albertsons Media Collective?
- As RMNs seek to break out of the current dominance of the 2 biggest platforms, what are the biggest risks you see for retail media in the next couple of years (regulatory, economic, competitive, technological)?
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