In this episode, the CPG Guys are joined by Kathryn Mazza, CMO and president of Red Media at Hy-Vee, the Midwest retailer. She leads the platform's growth and previously worked at Dick’s Sporting Goods. This conversation ranged from customer loyalty building to retail media, data measurement and, of course, 'back to basics' in store today.
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Kathryn answers these questions:
- What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media?
- What are some of the biggest challenges facing retail media today?
- Can you share insights on how Red Media integrates with Hy-Vee’s e-commerce and in-store experience?
- How does Red Media help CPG brands maximize their marketing ROI with metrics you share?
- How does Red Media leverage Hy-Vee’s first-party data to enhance advertising effectiveness? What role does personalization play in Red Media’s ad strategy?
- How do AI and machine learning impact Red Media’s advertising capabilities?
- What do you look for in best-in-class brand and agency partnerships?
- What is your vision for the future of Red Media over the next five years?
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