The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is well-suited to the scale of the retailer and its national reach.
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Here’s what Austin was asked:
- Why don’t we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience proposition
- Let’s talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?
- You’re here at Groceryshop with us. What are you hoping to accomplish at this conference? What would be great takeaways?
- So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?
- What does a best-in-class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?
- Measurement: We’ve discussed this enough times over the years. Could you please share the metrics and ROI reporting that brands and advertisers can expect when working with DGMN?
- I’m sure you’ve been thinking about instore media: give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?
- What’s next for DGMN heading into 2026? Tech, audience growth, your partnerships, etc.
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