In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.
Listen to the CPG Guys on Apple Podcasts - Please rate and review
Listen to the CPG Guys on Spotify
Lucas & Pamela answers these questions:
- Let’s start with some background on Walmart in Chile. Lucas, could you please share an overview of your retail operations with us?
- What is the state of omnichannel in Chile relative to the rest of Latin America and North America? I would love to hear any statistics on eCommerce penetration and mobile engagement.
- How long ago did Walmart Chile decide to formally enter the retail media space? Would you walk us through the different ways that your suppliers can activate through your platform?
- Lucas, how is your team helping brands activate through Walmart Connect? Do you offer managed services, a self-serve platform or a combination of both?
- Pam, retail media success highly depends on the ability to personalize customer experiences. Walmart Chile has a very high transaction attribution rate to its customers compared to its US counterpart. What is the story behind this?
- Pam, how do you make this customer data available to your suppliers so they can analyze behavior and help collaborate with the merchants at Walmart Chile?
- So, how are brands effectively using Phronesis to inform their retail media strategy at Walmart Chile? Do you have a case study you care to use as an example?
- Where are you focused on innovating the Walmart Connect and Walmart Phronesis offerings over the next few years?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
